Table of Contents

Introduction
Don't get it pretty — get it right.

Chapter 1 - Design Process and Project Management
Defines your role in the process of creating commerce design; explains the unique challenge of web-commerce design.

Chapter 2 - Six Principles of Good Commerce Design
Highlights critical elements such as speed, usability, personalization, brand identity and consistency.

Chapter 3 - Information Design for Commerce
Understanding the customer, the content and the technology.

Chapter 4 - Interaction Design for Commerce
How a designer can learn to think like a site visitor.

Chapter 5 - Presentation Design for Commerce
Choosing a visual style that suits the brand and the commerce activities. Featuring examples from Amazon, Barneys, Blue Nile, Christies, Handspring, J. Crew and Volkswagon.

Chapter 6 - Site Launch and Maintenance
Get a handle on the proper techniques of testing and revising a commerce site.

Chapter 7 - Real World Examples
Featuring case studies of Herman Miller Red, Flowerbud, Eziba, Audion, Transportation.com, Rackspace and Photonica.

Appendix - Commerce Design Beyond the Browser
Explores the challenges of designing for emerging technologies and devices such as cell phones, PDAs, web tablets, kiosks and interactive television.