|| Table of Contents
Don't get it pretty get it right.
Chapter 1 - Design Process and Project Management
Defines your role in the process of creating commerce design; explains
the unique challenge of web-commerce design.
Chapter 2 - Six Principles of Good Commerce Design
Highlights critical elements such as speed, usability, personalization,
brand identity and consistency.
Chapter 3 - Information Design for Commerce
Understanding the customer, the content and the technology.
Chapter 4 - Interaction Design for Commerce
How a designer can learn to think like a site visitor.
Chapter 5 - Presentation Design for Commerce
Choosing a visual style that suits the brand and the commerce activities.
Featuring examples from Amazon, Barneys, Blue Nile, Christies, Handspring,
J. Crew and Volkswagon.
Chapter 6 - Site Launch and Maintenance
Get a handle on the proper techniques of testing and revising a
Chapter 7 - Real World Examples
Featuring case studies of Herman Miller Red, Flowerbud, Eziba, Audion,
Transportation.com, Rackspace and Photonica.
Appendix - Commerce Design Beyond the Browser
Explores the challenges of designing for emerging
devices such as cell phones, PDAs, web tablets, kiosks and interactive