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|| Reviews & Comments
Sam McMillan, Communication Arts
"Designing Web Sites That Sell delivers excellent advice on best
practices in information design, interaction design and presentation design for
commerce. ...Their overview of project management and the design and implementation
process goes a long way toward demystifying the development process. Thoughout,
complicated concepts are simplified with well-thought-out charts and graphs that
make these ideas easy to grasp."
From: May/June 2003
Jennifer Kyrnin, About.com
"More than just Web design – this book teaches you Web
salesmanship. Pros: Gorgeous layout with full-color photos; Details
a complete Web life-cycle; "Real-world" examples let
you see it in action. Cons: None."
- HTML/XML Guide section
Michael Pastore, Editorial Director of Epublishers Weekly
"Pause for a moment, and reflect about the tremendous complexity
of launching a commerce website. It requires coordinating the
(and conflicting opinions) of experts in the areas of markup languages,
scripting languages, hardware technology, graphic design, information
architecture, marketing, writing, editing, and often much more.
At first thought, to explain all these facets of website development
between the covers of one book seems like an almost impossible
Almost impossible. DesignWhys: Designing Web Sites
That Sell has done it, and done it with impact and style...
Graphic designers on development teams should buy this book before
buy their next meal."
Also Printed in:
Magazine June 21-27, 2002
The Designer's Bookshelf
"Since the early '90s I've preached that the "why"
of design is more important than the "how." Most books
with the word "design" on the cover these days are merely
software manuals. "Web Design" books come and go never
really touching on design at all. This one's different – web
designers will want this one."
Lou Strenger, CEO of Design Machine, NYC
"Shows designers how to become part of the business solution. Too valuable
to be relegated to the graphics department's bookshelf — it's essential
for anyone who has to think about making money with intelligent design. All the
principles, context and examples one could imagine. A great value."
Posted on: Amazon
Ron Biggs, Senior Information Architect
"As I went through this book, the word that kept creeping to mind was: Wow!
This book is incredibly rich. One thing I know working in the information architecture/experience
design field for so long is that it's all about "connecting the dots" -
but first you have to know what the dots are. This book, while written from a
designer perspective, brings all the relevant dots to the surface and connects
them for you. It does a fantastic job of setting the cognitive contexts for concepts
and defining terms in a clear way. The reason most companies hire me into a Creative
Department is to bring the type of consciousness to a project that this book
embodies. This book educates, not just designers, but everyone on the team. It's
very nearly a complete compilation of best practices to date, worthy of a classroom
Posted on: Amazon
Matthew Linderman, 37signals
"A super read for anyone getting started in creating e-commerce sites. Especially
valuable are the real world examples. They dive into nitty gritty details and
go beyond the basic offerings of the case studies in other books (e.g. the extensive
info on shopping carts/checkout and the visual examples that accompany)."
Also see: 37signals
Book News, Inc.
"Discusses the many issues that arise during the design of a commercial web site that are distinct from traditional graphics design. The authors address the importance of speed, usability, personalization, brand identity, and consistency for attracting and keeping web site customers. Numerous example web pages are provided in full color to illustrate the various design strategies."
From: BookNews online
Tim Anderson, Amazon.co.uk review
"A highly visual guide, Designing Web Sites that Sell
is aimed at professional Web designers and explains how to put together
sites that are effective as well as good-looking. The authors write
from the designer's point of view, but the material covers much
more than just design...(The book) is also packed with cross references
to other books and articles, indicating that a lot of patient research
lies behind what is presented. The authors express some bold opinions,
but always give good reasons for their views. Overall this is among
the best design guides around, conveying the importance of detail
but without ever losing sight of the big picture."
Tim Purdy, Industrial Design Professor
Georgia Tech College of Architecture
"My class covers a wide area of interface design - from products
to web sites - so I only recommend books and do not require any.
But I almost made Designing Web Sites That Sell a requirement
for my class. I'm very impressed with this book. It's very well done
with plenty of examples and how-to. It does a good job presenting
a strong methodology while helping the reader understand the importance
of good design in creating a web site. A must-have if you are working
with a client who is going to be selling over the web."
Also see Tim's web site: Caritas
Mimi Opkins, Web Development and Design Instructor
California State University Long Beach
Dept. of Computer Engineering and Computer Science
"My students are currently working on their term project.
Using the guidance of Designing Web Sites that Sell,
I think they are beginning to see the beauty of taking the proper
planning steps before they start coding. I'm truly expecting
some excellent web sites this semester because of this book."
Designing Web Sites that Sell is a required text for all
CECS 470 classes - Introduction to commercial practice in World-Wide Web site development.
Also see: Mimi's web page
"This is an outstanding book !! The basics of learning how
to create a good website written in this book is very logical, simple
and easy-to-understand. Acmabooks is currently using this book to
create Thunderstorm, it's new E-commerce Engine. If you need to
build a website and attract your viewers with it, this is the book
Ryan E. Thrash, Studio Vertex
"This book should be required reading for executives, owners or
business develment professionals involved in any aspect of e-commerce.
Concisely writting, this book is a wonderful primer on what makes a
successful e-commerce site. The topics are logically grouped into easy-to-digest
chunks and supported by illustrations that both clearly articulate and
add to the understanding of the subject. Think of this book as the
'Cliff Notes for Successful E-commerce.' The authors have done a wonderful
job researching and reporting the best practices for the entire development
cycle for an e-commerce web site. And because the book is about process and
not specific techniques or applications, it should serve as a valuable
reference tool for years to come."
D’Lynn Waldron, PhD
"This truly excellent book has enough well-presented information
for a full semester’s worth of MBA courses. It has clear,
concise, well-diagramed and well illustrated, how-to information
on organizing a design team, then creating a corporate Web site
that has recognizable branding, appropriate design elements,
adequate information, and good navigation, then how to manage that
corporate Web site. Web professionals should read this book and
keep it in their library as a ready reference and reminder of how
to do a Web site the right way."
on Web Design
Erik Vlietinck, IT-journalist and consultant
Web Design Requires Holistic Approach: "An excellent book that
will help you understand the concepts of good website design, is
Designing Web Sites That Sell. Publishing for the web requires
knowledge about the technology that is the Web, and about the way
people interact with an electronic medium. This is well explained
in Designing Web Sites That Sell."
(UK), November, 2002
Chris Volion, Design Instructor for the Chubb
"Books that I recommend for those who would like to learn more
about the web design process are:
• Don't Make Me Think by Steve Krug
• Designing Web Sites that Sell by Bowman and Willis"
Syllabus, Design 110
Deborah Lynne Wiley, Next Wave Consulting
"This book is a nice combination of project management, graphic
design, usability, content management, and customer service. It
is much more practical than many books I've read on this topic....
If you are about to create or redesign your Web site, take a look
at the tips in this book first. I am sure your design will be better
for having done so."
Magazine, Sept. 2002
Dr. Ralph F. Wilson, E-Commerce Consultant
"Designing larger online stores is a specialty all its own.
Too often, the graphics team that sets up the interface and displays
the products doesn't really understand this medium -- or how their
contribution fits into the overall e-commerce project. This book
is designed to help print-based graphic designers get up-to-speed
on how online stores work and the nature of the special design tasks
involved... The book is richly illustrated with helpful explanatory
diagrams and example pages from successful online stores."
Commerce Today, Issue 58, May 15, 2002
Also see his book: Planning
Your Internet Marketing Strategy
Stephen Braitman, NBMA
"Another fine title in the Web series from Rockport that focuses
on real-world design issues. This title reaches out to practical
ecommerce strategies with the trinity of critical dimensions: aesthetics,
brand identity, and interactivity. The production of the book itself
is (as usual for this publisher) highlighted with excellent graphics
and layout, with clever writing and a seemingly endless supply of
tips and insights that should go a long way to ensure success in
your own Web development projects."
Bytes, May 2002
ezypost Web Design service
"A good beginning for hands-on learning of designing meaningful websites."
Gerard R. Fischer, CCPCUG
"Every chapter or section one looks at is very clearly written
and supported by very instructive and easily perceived figures.
The items covered and the advice given in the book range from simple
things that apply to any presentation, like "know your audience"
and "don't overload your audience" to items that are more
specific for a Web site.... It was a most pleasing and, above all,
instructive experience to review this book and I can only highly
recommend it for anybody interested in good and effective Web sites
for commercial and other applications."
Bytes, Vol. 17, August 2002
Robert L. Pritchett, Editor of MacNut magazine
"I was looking for something that would make (our) site a pleasurable
experience and also make it look like a million bucks. I think this
book fits that bill to a T. Designing Web Sites that Sell
is packed with just the information I've been looking for."
51-52, July 2002 (PDF)
Magia Internet Studios (UK & USA)
"Our Choice: Highly recommended for both designers, developers
From: Books for