Amazoning The News
by Ellen Kampinsky, Shayne Bowman, Chris Willis

Our whitepaper shows how traditional news stories might be treated in the design model of Amazon.com. We contend that a successful news Web site is a platform that supports social interaction around the story. These interactions are as important as the narrative, perhaps more, because they are chosen by the readers. In a networked world, media whose primary value lies in its ability to connect people will win.

Read our whitepaper

• HTML version
• HTML printable version
• PDF (136k)

View design samples

NBA Game Story
• PDF (104k) | GIF (115k)
News Story: Ashcroft Nomination
• PDF (704k) | GIF (98k)
News Story: Chandra Levy
• PDF (56k) | GIF (78k)

Other published versions

• Web Journalism: Promise and Practice of a New Medium
By James Stovall. College textbook.
Published by Pearson Allyn & Bacon, Sept. 2003.
• Nobody Reads Anymore by John Miller, Roger Black
New Riders Publishing, Dec. 2001
• The American Editor magazine
July, 2001 (Vol. 76, No. 5, Issue 819)

Presentation dates

• Playing The News: Journalism, Interactive Narrative, and Games
Minneapolis, MN | November, 2001
• ASNE Interactive News Conference
Tampa, FL | November, 2001
• The Content Connection: News in the Age of Access
Minneapolis, MN | August, 2001
• IFRA Newsroom Convergence Conference
Barcelona | May, 2001
• Editor & Publisher Interactive Newspaper Conference
Dallas, TX | February, 2001